Course Modules

AiMCO Influencer Marketing Essentials covers six self-paced modules that are designed to complement each other and together deliver on the essential skills and knowledge building core competency to demystify the landscape and ecosystem and unlock collaboration and creativity to deliver business goals through best practice. Each module has a ‘test your knowledge’ before progressing to the next module.

Meet the Experts You'll Hear From

AiMCO Influencer Marketing Essentials brings together the expertise of industry professionals who are committed to elevating influencer marketing best practice, campaign measurement and industry knowledge.


Tegan Boorman

Founder, Social Law Co
Chair at AiMCO




Detch Singh
CEO & Founder, Hypetap
Deputy Chair at AiMCO




Sam Kelly
Managing Director, Hello Social
Deputy Chair AiMCO




Patrick Whitnall 
Managing Director
Deputy Chair AiMCO



Sharyn Smith
CEO and Founder, Social Soup
Guiding Council at AiMCO


Jamie Taylor
Head of Digital Integration, Havas Media Australia


Shivani Maharaj
Chief Content & Partnerships Officer, Wavemaker ANZ

Steph Pearson
National Head of Social & Innovation, OMG Content


Lisa Leicester
Director of Social & Innovation, OMD Create


Sarah Fischer Letts
Head of Content Solutions, Totally Awesome 


Simone Landes
Founder & Director, The Lifestyle Suite


Tom Robinson
CEO, Edelman Australia



Drew Collins
Head of Social and Influencer, Edelman Australia


Natalie Giddings
CEO, Hoozu


Jessie Lennie
Director of Social & Innovation, OMD


Emily Hatzopoulous
Senior Talent Manager, Born Bred Talent



Course Features

AiMCO Influencer Marketing Essentials provides best-in-class training giving you market-leading tools, models and frameworks to fast-track your career. 6 weeks online, self-paced learning with interactive content, subject matter expert video's and live Q&A panels bringing content to life. Upon successful completion of the program, participants will receive AIMCO's official accreditation, demonstrating their commitment to professionalism and industry best practices.

Pricing Options

If your organisation is not an AiMCO member and you would like to organise for it to become a member, simply email [email protected] with the subject of “Membership” and we’ll be in contact.

Non-Member Price: $2145.00 (Including GST)

Member Price: $1495.00 (Including GST)

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Course Dates

AiMCO Influencer Marketing Essentials is offered multiple times throughout the year, to work in with your schedule. The dates provided in the table indicate when the module content is released online. Sign up to secure your spot today!



Module 1 Module 2 Module 3 Module 4 Module 5 Module 6
Semester 3 2024 13 May
20 May 27 May 3 Jun 10 Jun
17 Jun